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Serving Careers celebrates the new generation of hospitality leaders who embody innovation, hard work, and service. Their real-life stories highlight the industry’s rewards and challenges, inspiring others to pursue fulfilling careers in hospitality. This initiative, funded by a $5 million grant, is promoted across multiple channels – social media, Google, TV, radio and more – to reach and motivate job seekers. Join us by sharing your success story using #ServingStoriesNC and tagging @ServingCareers.

Who We Are

NCRLA is the uniting force of the North Carolina hospitality industry. We bring together restaurant and lodging establishments and partners who support our community. We impact legislation and policies, cultivate relationships and provide valuable resources to help members run their business. Learn more.

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